The Speculation Studio

What Maybelline’s ‘faux OOH’ ads say about the future of advertising in augmented reality

August 11, 2023 by What if..?

https://digiday.com/marketing/what-maybellines-faux-ooh-ads-say-about-the-future-of-advertising-in-augmented-reality

He sometimes considered getting a turtle. A flâneur always has a turtle. A guide as well as a dictator of the pace of proper wandering. There was probably some Kickstarter robotics firm he could find, he thought we he meandered through his city. He noticed the rain boxing off the grid and his shoes. He noticed the faces downturned like his. He noticed the moss fighting through the cracks in the pavement. He noticed the sound of the wind catching a rare plastic bag. The giant handbag rolled past the shark diving down from above his head. He didn’t notice.

Posted in: speculations Tagged: augmented reality, OOH

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