https://www.ft.com/content/1699c9c8-97d2-45ab-ad07-6871fe4834fe “Are we there yet?” They sometimes said it just for fun, he thought. They weren’t bored. They had their tablets and looked just the same as they did any other time they were buried in their screens at home. There had probably been some retro meme with the phrase. It still grated though. He … [Read more…]
https://techcrunch.com/2023/09/27/metas-augments-place-digital-objects-around-your-physical-space/ When they’d moved in together they called it “merging”. They spent a long time sorting through their digital libraries laughing at the duplicates: films they’d both loved and now were slightly embarrassed about; books they admitted they’d never read. They particularly enjoyed merging their digital spaces, playing with the new shared avatars and objects. … [Read more…]
https://www.adweek.com/brand-marketing/bolts-ar-snapchat-lens-reimagines-cities-with-fewer-cars/ They’d all hoped the glasses had taken off. It would have worked so much better then. The pub and restaurant owners in particular, but even the other shop-keepers had bought into the idea. It wasn’t surprising really. The lockdowns had shocked them to their core and those that had survived were easy prey when … [Read more…]
https://www.adweek.com/brand-marketing/the-fabricant-launches-digital-clothing-collection-featuring-ar-fashions/ The queue was orderly. Uniform suits a shade somewhere between black and silver. The bouncer raised his screen lazily, the augmented search the least interesting part of his job. The underage girls giggled, telling their friends how their parents had waved them off after checking their hem and neckline, failing to see. Some were … [Read more…]
https://digiday.com/marketing/what-maybellines-faux-ooh-ads-say-about-the-future-of-advertising-in-augmented-reality He sometimes considered getting a turtle. A flâneur always has a turtle. A guide as well as a dictator of the pace of proper wandering. There was probably some Kickstarter robotics firm he could find, he thought we he meandered through his city. He noticed the rain boxing off the grid and his shoes. … [Read more…]
https://www.forbes.com/sites/barrycollins/2023/07/07/how-apple-vision-pro-could-transform-f1-viewing/ My dad says he used to stand: swaying and singing with his mates. He remembered when the terraces went and they had to sit. They often didn’t. You couldn’t sing and wind up the other fans sitting down, he used to say. When he first started taking me to the match I learned quickly: … [Read more…]
https://www.adweek.com/brand-marketing/zero10-debuts-ar-store-for-standalone-retail-experiences/ They called it the “mall” in all those American teen movies where the mean girls hang out, moving from shop to shop or just sitting. We sometimes hung out in the “shopping centre”,if the private security guards let us. But my mates and I just met on the corner (until we were moved on) … [Read more…]
https://www.adweek.com/media/meta-pitches-ar-ads-to-advertisers-at-newfronts/ He hummed Springsteen songs when he was feeling hopeful, The Pogues when he wasn’t. He was born to run from this dirty old town. It wasn’t only the weather that was unremitting grey it was the people, the buildings, the streets and walls were as dull as he felt. He couldn’t afford to get … [Read more…]
https://www.adweek.com/brand-marketing/snap-reveals-new-augmented-reality-features-for-events-businesses/ As he unzipped the tent flap and the late morning sunshine bounced off the puddles, he yawned and reached for his phone. It picked up the festival’s cell tower. He couldn’t be bothered jumping through the hoops to get out onto the main networks so just read the message from people in The Field. … [Read more…]
https://futurism.com/the-byte/vr-startup-replay-memories He’d walked these street so many times. He’d never wanted to drive. The “school run” always sounded so… rushed. He’d relished that time. Sauntering, talking about what they saw. It was meditative, quality, time. Now they were gone. Grown. They still met, still walked together occasionally, even round here, but it was different. They … [Read more…]