The Speculation Studio

Veteran CCOs—why chief creatives over 50 bring invaluable wisdom to agencies

October 4, 2023 by What if..?

https://adage.com/article/opinion/veteran-ccos-why-chief-creatives-over-50-bring-invaluable-wisdom-agencies/2519546

We simply can’t compete. There is a talent war out there and that talent doesn’t want… well, us! We’re not the sexy, young agency with the groovy name, the right sort of awards on the shelves and a website that showcases the latest tech it uses. We’re an ad agency. We have the clients but we’re not where talent wants to go – and frankly we probably can’t afford them. Look at our average age! Look around the office. Look at the attitudes and cultural references. Where is the mature, long-term view? Can’t we change the programming, age it somehow?

Posted in: speculations Tagged: age, agency roles, artificial intelligence

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