https://the-media-leader.com/education-needed-8-things-we-learned-at-the-future-of-gaming/ Don’t get me wrong, I’m proud of where we’ve got to with this. We’re leading the way with our division. We were in early, got the best talent in and pioneered helping our clients with this new space. What the team in “the Arcade” have done is remarkable but we need to get them … [Read more…]
https://adage.com/article/opinion/veteran-ccos-why-chief-creatives-over-50-bring-invaluable-wisdom-agencies/2519546 We simply can’t compete. There is a talent war out there and that talent doesn’t want… well, us! We’re not the sexy, young agency with the groovy name, the right sort of awards on the shelves and a website that showcases the latest tech it uses. We’re an ad agency. We have the clients … [Read more…]
https://www.adweek.com/agencies/how-to-make-in-housing-work-for-your-company/ We completely understand the decision you’ve made. We know the trend. Having the expertise inside the business makes sense. Access to more data, faster response to wider business shifts and those intangible benefits: closer relationships, ties and the sense of the house that we’re all in! We get it. Remember when we tried creating … [Read more…]
https://the-media-leader.com/the-age-thing-why-doesnt-the-average-ad-professional-seem-to-care The thing is, they know they need my experience. That’s my superpower… lots and lots of… experience. I can tell you about tech bubbles (nothing new there); I can talk you through cultural movements and trends (and the times they came back); I can recall the various political battles – in the industry and … [Read more…]
https://adage.com/article/agency-news/ad-agencies-ai-practices-and-how-theyre-working-clients/2480356 One advantage of being part of a global network is the experience you can call on. When I was made head of the new Practice, I had to hit the ground running. There were clients waiting, hype to capitalise on, bandwagons to jump on and, I like to think, expectations to be managed. Mine … [Read more…]
https://adage.com/article/fletcher-marketing/why-chatgpt-cant-save-marketing-or-marketers/2479366 I know some people think of me as a bit dull. I’m always the one who says: “maybe not” or “that can’t really be done…” I think of it as managing exceptions, being the grown up in the room, the boy who calls out the emperor. Some just see me as a wet blanket. … [Read more…]
https://www.campaignlive.co.uk/article/havas-media-group-uk-appoints-cto-coo/1813849 It had always sounded a little geeky but I quite liked it. As a job title, it sounded, well relevant I suppose. When I attended meetings people looked at me as though I was, I don’t know… important, a foundation, a basic building block of the business. Colleagues turned to me in meetings, just … [Read more…]
https://www.adweek.com/creativity/what-the-data-tells-us-about-making-a-great-super-bowl-ad/ Look, I’m not arguing with you. I am the Director, remember. That means I make the calls. And I have the experience too. I’ve been around a long time… alright I am new but I know stuff, a lot of stuff about what works, what doesn’t. Think of it as experience, so deeply engrained … [Read more…]
https://www.theguardian.com/culture/2023/feb/11/super-bowl-ad-commercial-cost I can remember as though it was yesterday. You don’t forget experiences like that. It’s why you work in this industry. Not just the chance to work on things that will carry on long after you’re done but are part of culture. Big, water-cooler, event work. And the chance to work with a great … [Read more…]
https://techcrunch.com/2023/01/24/consumer-advocacy-groups-want-walmarts-roblox-game-audited-for-stealth-marketing-to-kids/ They’ll never find out, there’s two of me. The parents are pleased I have what they call a “Saturday job” with a “good company”. It’s a mixture of testing stuff and just hanging out and looking interested. Occasionally they get some of us in to hear our ideas and then we end up testing … [Read more…]