There was dark humor about whether a picket line was worth doing when most people worked from home but there was something about standing outside the offices. They couldn’t have a brazier on the Shoreditch pavement so they huddled around an eco heater they got delivered in 15 mins. The banners, deliberately hand drawn of course, showed off the copywriters’ skills. Some had tried to explain that “Luddite” was not an insult but most had decided to build the campaign around dystopian cultural references around Skynet. The freelancer apologized as she crossed the line, her creative partner in her pocket.