The Speculation Studio

The Fabricant Launches Digital Clothing Collection Featuring AR Fashions

August 24, 2023 by What if..?

https://www.adweek.com/brand-marketing/the-fabricant-launches-digital-clothing-collection-featuring-ar-fashions/

The queue was orderly. Uniform suits a shade somewhere between black and silver. The bouncer raised his screen lazily, the augmented search the least interesting part of his job. The underage girls giggled, telling their friends how their parents had waved them off after checking their hem and neckline, failing to see. Some were still deciding on their outfit, trying on different identities as they neared the door before locking in their night’s fashion. The boys eyed the queue guessing who’s wearing what, what they’d see. Looking for clues in the bouncer’s eyes. Through the door, the screens lit up.

Posted in: speculations Tagged: augmented reality, fashion

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