fashion

The Fabricant Launches Digital Clothing Collection Featuring AR Fashions

https://www.adweek.com/brand-marketing/the-fabricant-launches-digital-clothing-collection-featuring-ar-fashions/ The queue was orderly. Uniform suits a shade somewhere between black and silver. The bouncer raised his screen lazily, the augmented search the least interesting part of his job. The underage girls giggled, telling their friends how their parents had waved them off after checking their hem and neckline, failing to see. Some were … [Read more…]

Meta announces Quest 3 as Apple prepares to drop its VR/AR headset

https://newatlas.com/vr/meta-quest-3-vr/ Sad. They’re just sad. They don’t even know they’re sad. It’s sad. Their avatars might have the right gear; say the right things (thanks AI) make the right moves (thanks again): but out there in The Other World, they’re sad. And we know they’re sad. They probably haven’t figured out we know who they … [Read more…]

Tommy Hilfiger Lets Shoppers Try on Clothes in AR With Zero10

https://www.adweek.com/creativity/tommy-hilfiger-try-on-clothes-with-zero10/ The security guard looked at her. He probably recognised her but there was nothing he could do. It was a free country. Well he could of course and the feeds were full of tales of people being turned away. But the community would always help you find another shop, another screen. She already knew … [Read more…]

Researchers develop wireless, ultrathin ‘Skin VR’ to provide a vivid, ‘personalized’ touch experience in the virtual world

https://www.sciencedaily.com/releases/2022/12/221215104536.htm The package was as beautiful as she expected. The historic logo embossed deep into what can only be described as premium cardboard: soft and weighty. Opening was more than ‘unboxing’. It was sensual. She took her time. She couldn’t believe this was all free – to some at least. She pulled back the tissue … [Read more…]

Apple reportedly shelved its plans to release AR glasses any time soon

https://www.theverge.com/2023/1/17/23560097/apple-ar-vr-glasses-headset-rumor-mixed-reality It was crowded. Real-world and virtually crowded. People jostled around the stage and logos and offers collided in peripheral vision: conversations and flirtations fuelled by streams of live data scrolling in front of eyes that momentarily glazed over. There were new trends in frames and lenses, as every night. They’d come full circle now: … [Read more…]

Dispatch from an advertising future #100

https://newatlas.com/wearables/soft-artificial-muscles-haptic-feedback-glove/ Lucy ran her hands through her wardrobe, caressing old outfits with memories woven into the textures. It wasn’t that she was going out. Lucy never went out. No-one went ‘out’. “Out” was The Before. Then shops were a treasure trove of possibilities: colours and shapes, but above all feel. Silk, satin, cashmere… even the … [Read more…]