The Speculation Studio

fashion

The Fabricant Launches Digital Clothing Collection Featuring AR Fashions

August 24, 2023 by What if..?

https://www.adweek.com/brand-marketing/the-fabricant-launches-digital-clothing-collection-featuring-ar-fashions/ The queue was orderly. Uniform suits a shade somewhere between black and silver. The bouncer raised his screen lazily, the augmented search the least interesting part of his job. The underage girls giggled, telling their friends how their parents had waved them off after checking their hem and neckline, failing to see. Some were … [Read more…]

Posted in: speculations Tagged: augmented reality, fashion

Meta announces Quest 3 as Apple prepares to drop its VR/AR headset

June 2, 2023 by What if..?

https://newatlas.com/vr/meta-quest-3-vr/ Sad. They’re just sad. They don’t even know they’re sad. It’s sad. Their avatars might have the right gear; say the right things (thanks AI) make the right moves (thanks again): but out there in The Other World, they’re sad. And we know they’re sad. They probably haven’t figured out we know who they … [Read more…]

Posted in: speculations Tagged: fashion, gaming, virtual reality

Tommy Hilfiger Lets Shoppers Try on Clothes in AR With Zero10

April 3, 2023 by What if..?

https://www.adweek.com/creativity/tommy-hilfiger-try-on-clothes-with-zero10/ The security guard looked at her. He probably recognised her but there was nothing he could do. It was a free country. Well he could of course and the feeds were full of tales of people being turned away. But the community would always help you find another shop, another screen. She already knew … [Read more…]

Posted in: speculations Tagged: fashion, retail, wellness

Researchers develop wireless, ultrathin ‘Skin VR’ to provide a vivid, ‘personalized’ touch experience in the virtual world

January 22, 2023 by What if..?

https://www.sciencedaily.com/releases/2022/12/221215104536.htm The package was as beautiful as she expected. The historic logo embossed deep into what can only be described as premium cardboard: soft and weighty. Opening was more than ‘unboxing’. It was sensual. She took her time. She couldn’t believe this was all free – to some at least. She pulled back the tissue … [Read more…]

Posted in: speculations Tagged: fashion, luxury, retail, virtual reality

Apple reportedly shelved its plans to release AR glasses any time soon

January 18, 2023 by What if..?

https://www.theverge.com/2023/1/17/23560097/apple-ar-vr-glasses-headset-rumor-mixed-reality It was crowded. Real-world and virtually crowded. People jostled around the stage and logos and offers collided in peripheral vision: conversations and flirtations fuelled by streams of live data scrolling in front of eyes that momentarily glazed over. There were new trends in frames and lenses, as every night. They’d come full circle now: … [Read more…]

Posted in: speculations Tagged: augmented reality, fashion

Dispatch from an advertising future #229

April 21, 2022 by What if..?

How Roblox’s Layered Clothing makes the virtual world feel more real — and more attractive to brands It used to be a matter of money. Fair enough. If you’re poor and won’t work or fight for it, well, heh… it’s not for you. I get that. Style Darwinism. Survival of the fittest. It’s what makes … [Read more…]

Posted in: speculations Tagged: fashion, gaming, luxury, metaverse, NFTs

Dispatch from an advertising future #100

September 10, 2020 by What if..?

https://newatlas.com/wearables/soft-artificial-muscles-haptic-feedback-glove/ Lucy ran her hands through her wardrobe, caressing old outfits with memories woven into the textures. It wasn’t that she was going out. Lucy never went out. No-one went ‘out’. “Out” was The Before. Then shops were a treasure trove of possibilities: colours and shapes, but above all feel. Silk, satin, cashmere… even the … [Read more…]

Posted in: speculations Tagged: fashion, haptic, retail

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