Author: What if..?

https://uk.themedialeader.com/wpp-media-launches-framework-for-evaluating-ai-advertising-capabilities They weren’t in danger of being sacked, or “decommissioned” as The Company called it. They were the backbone of the business now, woven into the work and The Company’s strategy. They weren’t going anywhere. But a human on the board had decided having Performance Reviews would look good. So today Hal had to meet … [Read more…]

https://gizmodo.com/does-sorry-count-when-ai-writes-it-for-you-2000723176 It wasn’t fair. Of course it wasn’t fair. He knew that. He could see it, why couldn’t they? It wasn’t a big thing and now he had to say sorry. Sorry for what? Not fair. And it was the way they said it. “Take some time. Think about what you’ve done and come back … [Read more…]

https://www.technologyreview.com/2026/02/16/1125881/tuning-into-the-future-of-collaboration/ She was due to start on Monday. Her Agent was busy. She was glad it could do multiple things simultaneously because there was a lot to do. She (not the Agent!) had decided she needed a new look, something more confident. The Agent was off finding options and negotiating prices. It had also been … [Read more…]

https://futurism.com/space/signs-derelict-soviet-moon-lander It was a relic, a memory of a distant time. There were few who could even remember it had ever existed. He wasn’t looking for it. It was a routine check of the code. He could have missed it as his Agent combed the old files, its predecessors. But he didn’t miss it. He … [Read more…]

https://gizmodo.com/dems-want-to-ban-surveillance-pricing-at-big-grocery-stores-2000722182 She liked to cook, herself. Of course she could afford “help”. There was always a marginal worker available and she did like to have some “international cuisine” sometimes but when it came to a real dinner party, she liked to show her guests what she could do. She even did the shopping herself once, … [Read more…]

https://go.theregister.com/feed/www.theregister.com/2026/02/13/anthropic_claudeifies_comp_sci_courses/ Of course she wanted to be a coder. Who wouldn’t? They were rockstars, celebrities, in demand. Whether she ended up as personal coder to some rich family or a nomadic hacker travelling the world, she would be part of an elite. Ordinary people had off-the-shelf code, she would offer something different at a price. … [Read more…]

https://www.adweek.com/media/google-takes-a-step-toward-an-internet-built-for-ai-agents/ You couldn’t point to it or pick it up but it was a cornerstone, a key building block, a foundation – choose your metaphor: it was vital. The Protocol underpinned The System (and of course The Company). It enabled Agents to do their work and, The Company claimed, empowered humans. The Protocol wasn’t a … [Read more…]

https://www.campaignlive.co.uk/article/former-impero-creative-director-elliott-starr-launches-ai-augmented-studio/1948200 It was only a matter of time. They all knew it. When the awards started rolling in, the new business and, yes, the profile pieces in the trade feeds, there was no way they’d be able to keep “the rainmaker”. I just hoped the “Grandmaster” would remember me. Take me along too. Starting a … [Read more…]

https://uk.themedialeader.com/effective-agency-leadership-moving-from-a-zone-of-incompetence-to-the-zone-of-genius/ Normally his Agent kept the headhunter Agents at bay. But his PA, as he preferred to call it, had drawn his attention to one conversation it had been having. The PA knew he’d always wanted to run what used to be called a “content business”. He felt old even thinking about such an idea. … [Read more…]

https://techcrunch.com/2026/02/09/the-first-signs-of-burnout-are-coming-from-the-people-who-embrace-ai-the-most/ It had started well. When they were first partnered, he worked less. He was home earlier, saw the kids. They’d even had a holiday. He took the Agent with him of course but he’d left it working while they spent time together. But then he heard about the hack from a colleague, a high-flyer. … [Read more…]