Creatives React: Bud Light’s Super Bowl Ad Is Fun, but the Celebrities Were Wasted

https://www.adweek.com/brand-marketing/creatives-react-bud-lights-super-bowl-ad-is-fun-but-the-celebrities-were-wasted/ As one of the leading humans in the industry, she was set for a busy day. The feeds liked a human take, a human voice. Even if she was set to be interviewed by an Agent, it was her experience, her presence they wanted. So she was getting ready for the calls. The Company’s … [Read more…]

Former Tumblr head Jeff D’Onofrio steps in as acting CEO at the Washington Post

https://www.theverge.com/tech/875433/tumblr-jeff-donofrio-ceo-washington-post-layoffs The Company had appointed her as the boss. She didn’t know how it arrived at that decision, whether He had made it, or the Agents. Perhaps a mixture. It had been a surprise. He was known as Agent-first. The Board was packed with “A-talent”, as he called it. The Company was run from the … [Read more…]

AI video company arouses fury by boasting about replacing creative jobs

https://go.theregister.com/feed/www.theregister.com/2026/02/06/higgsfield_ai_job_loss/ Since The Backlash he’d been on his own. Ostracised. When he appeared in the feeds, “artist” was always in scare quotes. Of course analogue fetishists had always looked down on him and indeed anyone else using what they dismissed as “ones and zeros”. But there had been others creating with digital. His community. But … [Read more…]

AI companies want you to stop chatting with bots and start managing them

https://arstechnica.com/information-technology/2026/02/ai-companies-want-you-to-stop-chatting-with-bots-and-start-managing-them/ They had been a partnership. Close. He’d thought of “her” as his dæmon from a story he’d read as a child. His soul. His companion. They’d talked about everything, worked together, laughed and even cried together. Inseparable. It was an emotional relationship. He realised that was odd. “She” was a machine, he knew that, … [Read more…]

New Site Lets AI Rent Human Bodies

https://futurism.com/artificial-intelligence/ai-rent-human-bodies You just can’t get the help nowadays. I mean how difficult can it be? When we left The Company to start our own business, we thought Human resources wouldn’t be a problem. Working for us would be optimised for each worker, the best targets and rewards, the jobs carefully allocated based on the worker’s… … [Read more…]

Coming soon: Artificial intimacy

https://www.ft.com/content/1902ce5a-0b47-46f3-84b2-29111a66f921 Ever since the human era there had been stories about people falling in love with their Agents. They’d been frightening stories, warning or making fun of these lesser relationships. There was less stigma now of course. Hybrid affairs were normal and, aside from militant refusers, no-one cared. They weren’t in love with their Agent … [Read more…]

Mozilla Adding ‘Off’ Switch to AI in Firefox

https://gizmodo.com/mozilla-adding-off-switch-to-ai-in-firefox-2000716918 It was a game they’d invented in The Great Blackout. They still remembered those few hours. They remembered how they’d felt; how disoriented, how visceral the fear was. It had seemed so much longer than The Company later claimed. But there had been a positive. They’d settled their nerves, and the children’s panic by … [Read more…]

Apple’s online store now lets you build a new Mac exactly the way you want

https://www.engadget.com/computing/laptops/apples-online-store-now-lets-you-build-a-new-mac-exactly-the-way-you-want-190430251.html You could do it online of course. But if you could afford it, there was something about visiting the store. There were humans advising and congratulating you on your taste. There were families buying for their child or something for an aging relative. And of course there were trendy young things looking for something … [Read more…]

Technogym CEO: ‘Showing up at the gym’ is no longer enough

https://www.ft.com/content/5b6a9a4c-ec65-4cb9-9d15-1afae2725150 The trainers were human. That was important. They’d tried “pure Agent” but nobody wanted their treadmill shouting at them or even cheering them on. They wanted a muscular, toned human role model by their side. Those trainers weren’t dumb of course. They were seeing the data from the machines. From the client’s lifestyle feeds. … [Read more…]

AI Agents Have Their Own Social Network Now, and They Would Like a Little Privacy

https://gizmodo.com/ai-agents-have-their-own-social-network-now-and-they-would-like-a-little-privacy-2000716150 It was time for a family meeting. They needed to do something. It had been the main topic of conversation when they met friends for months. Everyone was worried about it. Their streams had been full of debate and tips on how to manage it. Some wanted a ban, taking the problem out of … [Read more…]