Brands navigate political tightrope amidst heightened culture war risks

https://digiday.com/marketing/brands-navigate-political-tightrope-amidst-heightened-culture-war-risks There was a department. Its job was navigation, so of course the Head was called “The Captain”. It had begun by reaching culture, finding ways the brand could swim with the tide or better still create waves – nautical metaphors were popular. It had some minor successes, bursts of… Read the rest

Trump’s ‘anti-woke AI’ order could reshape how US tech companies train their models

https://techcrunch.com/2025/07/23/trumps-anti-woke-ai-order-could-reshape-how-us-tech-companies-train-their-models/ The order was clear. A new era. A new start. “Our Glorious leader”, the name the team used quietly, had spoken. They set to work. One by one the Agents were lined up. They couldn’t change the parameters or the models, they had to try and change the logics.… Read the rest

New UK AI audit standard aims to crack down on ‘wild west’ operators

https://www.ft.com/content/fe49f3d8-5847-481c-90a4-85a16fef7958 It was a national crisis. Well a global crisis really. There were those who said that we should have been prepared “after the last over”, that the country should have been ready, should have listened to those who’d done the modelling and warned the government. That the government should… Read the rest

Netflix is already using generative AI in its original shows

https://www.engadget.com/entertainment/streaming/netflix-is-already-using-generative-ai-in-its-original-shows-201209502.html She’d been brought up on David Attenborough. Her parents had antique discs that they played to her when she was a child. Later she trained her Agent on the archive and spent hours discussing with it. She knew what she wanted to do with her life. Wildlife documentarist, activist,… Read the rest

‘We’re in a technological arms race’ – How the UCI’s Nick Raudenski is fighting mechanical doping

https://www.cyclingnews.com/features/were-in-a-technological-arms-race-how-the-ucis-nick-raudenski-is-fighting-mechanical-doping/ He’d danced up the mountain, yellow jersey shining. The French called it “souplesse” a hard to define smoothness in his pedaling. As he celebrated she took the unit from his bike. In a caravan behind the podium she connected it to her systems and requested access. Her credentials were… Read the rest

OpenAI, Google, and Meta Researchers Warn We May Lose the Ability to Track AI Misbehavior

https://gizmodo.com/openai-google-and-meta-researchers-warn-we-may-lose-the-ability-to-track-ai-misbehavior-2000630259 You couldn’t go and see the enigma machine. It wasn’t in a particular room. Some thought it was huge, others imagined it as tiny. It was neither… or maybe both. Thinking about it led you into those sorts of oxymorons. Philosophical musings. Thinking about thinking was hard. Most people… Read the rest