Agencies grapple with economics of a new marketing currency: the AI token
https://digiday.com/marketing/agencies-grapple-with-economics-of-a-new-marketing-currency-the-ai-token
She watched the price. It was hypnotic. It gently pulsed, fluctuated, rising and falling in gentle and occasionally sudden movements. The contract negotiations were complete. The Agents had settled on the range of prices for the work. But now, as the work was underway, the final price shifted within… Read the rest