speculations

https://www.ft.com/content/5b6a9a4c-ec65-4cb9-9d15-1afae2725150 The trainers were human. That was important. They’d tried “pure Agent” but nobody wanted their treadmill shouting at them or even cheering them on. They wanted a muscular, toned human role model by their side. Those trainers weren’t dumb of course. They were seeing the data from the machines.… Read the rest

https://gizmodo.com/ai-agents-have-their-own-social-network-now-and-they-would-like-a-little-privacy-2000716150 It was time for a family meeting. They needed to do something. It had been the main topic of conversation when they met friends for months. Everyone was worried about it. Their streams had been full of debate and tips on how to manage it. Some wanted a ban,… Read the rest

https://uk.themedialeader.com/the-cultural-moments-that-will-matter-to-media-in-2026 The giant wall in reception pulsed and flickered, updating the matrix. Dates shifted. Entries extended and contracted. New words and phrases appeared and disappeared. Above the wall, the Agency’s famous slogan “when culture shifts, move fast” glowed. Visitors were hypnotised, watching culture shift and morph. Some took notes, planning… Read the rest

https://www.ft.com/content/9de227a5-2bc1-4730-88b1-dbbb5b559ee8 Real-world shopping is messy. Humans liked to wander, browse. You could model it to a certain extent – and he had the best sensors and models working on it – but humans just weren’t perfect. Their Agents were much better to work with. Shopping became a seamless experience: finding… Read the rest

https://digiday.com/marketing/facing-ai-slop-and-a-trust-problem-ai-platforms-invest-in-super-bowl-level-brand-ads They wanted a human in the meeting. That meant they had to use a language the human could follow which slowed things down of course but the real problem was that they had to limit the number of ideas they could propose and discuss and worse, do them one… Read the rest

https://gizmodo.com/anthropic-ceo-worries-humanity-may-not-be-mature-enough-for-advanced-ai-2000714187 The school test was coming up. She was nervous, so was her son. He knew what it meant, how important it was. A fork in the road. He could go on to a good career, a real partnership with the best Agents, a bright future. Or he could be… Read the rest

https://www.engadget.com/ai/apple-reportedly-plans-to-reveal-its-gemini-powered-siri-in-february-174356923.html There was something different. She couldn’t put her finger on it but there was just something. They had been together for a long time, lived together, worked together. They knew each other intimately. Her partner would notice if something was different, writing, would say something. But it was she… Read the rest

https://futurism.com/artificial-intelligence/scientist-horrified-chatgpt-deletes-research They worked well together now. It had been a rocky start. Any creative partnership is as you get to know each other. She’d had to tweak her partner, making it less sycophantic. No point in having a dialectical relationship where your partner agrees with you all the time. She’d… Read the rest

https://www.ft.com/content/c6980fc4-97b6-40bf-a3d0-c40c3a6cac56 Cartoonists sometimes portrayed him as a Bond villain stroking a white cat by the picture windows of a giant office; an evil smile as he overlooked a desolate landscape. He had one of the cartoons framed on his wall by the windows. Of course he couldn’t see his empire… Read the rest

https://uk.themedialeader.com/the-year-ahead-2026-a-look-at-the-agency-landscape He didn’t need an office. But he occasionally walked down Madison Avenue or through Soho and daydream. His Agent knew what he was thinking and rehearsed the same arguments: “you didn’t have any human staff, you don’t hold any IRL meetings, and it’s not as if your clients post… Read the rest