Effective agency leadership: Moving from a ‘zone of incompetence’ to the ‘zone of genius’

https://uk.themedialeader.com/effective-agency-leadership-moving-from-a-zone-of-incompetence-to-the-zone-of-genius/ Normally his Agent kept the headhunter Agents at bay. But his PA, as he preferred to call it, had drawn his attention to one conversation it had been having. The PA knew he’d always wanted to run what used to be called a “content business”. He felt old even… Read the rest

The first signs of burnout are coming from the people who embrace AI the most

https://techcrunch.com/2026/02/09/the-first-signs-of-burnout-are-coming-from-the-people-who-embrace-ai-the-most/ It had started well. When they were first partnered, he worked less. He was home earlier, saw the kids. They’d even had a holiday. He took the Agent with him of course but he’d left it working while they spent time together. But then he heard about the hack… Read the rest

Creatives React: Bud Light’s Super Bowl Ad Is Fun, but the Celebrities Were Wasted

https://www.adweek.com/brand-marketing/creatives-react-bud-lights-super-bowl-ad-is-fun-but-the-celebrities-were-wasted/ As one of the leading humans in the industry, she was set for a busy day. The feeds liked a human take, a human voice. Even if she was set to be interviewed by an Agent, it was her experience, her presence they wanted. So she was getting ready… Read the rest

Former Tumblr head Jeff D’Onofrio steps in as acting CEO at the Washington Post

https://www.theverge.com/tech/875433/tumblr-jeff-donofrio-ceo-washington-post-layoffs The Company had appointed her as the boss. She didn’t know how it arrived at that decision, whether He had made it, or the Agents. Perhaps a mixture. It had been a surprise. He was known as Agent-first. The Board was packed with “A-talent”, as he called it. The… Read the rest

AI video company arouses fury by boasting about replacing creative jobs

https://go.theregister.com/feed/www.theregister.com/2026/02/06/higgsfield_ai_job_loss/ Since The Backlash he’d been on his own. Ostracised. When he appeared in the feeds, “artist” was always in scare quotes. Of course analogue fetishists had always looked down on him and indeed anyone else using what they dismissed as “ones and zeros”. But there had been others creating… Read the rest

AI companies want you to stop chatting with bots and start managing them

https://arstechnica.com/information-technology/2026/02/ai-companies-want-you-to-stop-chatting-with-bots-and-start-managing-them/ They had been a partnership. Close. He’d thought of “her” as his dæmon from a story he’d read as a child. His soul. His companion. They’d talked about everything, worked together, laughed and even cried together. Inseparable. It was an emotional relationship. He realised that was odd. “She” was… Read the rest

Apple’s online store now lets you build a new Mac exactly the way you want

https://www.engadget.com/computing/laptops/apples-online-store-now-lets-you-build-a-new-mac-exactly-the-way-you-want-190430251.html You could do it online of course. But if you could afford it, there was something about visiting the store. There were humans advising and congratulating you on your taste. There were families buying for their child or something for an aging relative. And of course there were trendy… Read the rest