Meta’s AI tools for advertisers can now create full new images, not just new backgrounds

https://techcrunch.com/2024/05/07/metas-ai-tools-for-advertisers-can-now-create-new-images-not-just-new-backgrounds They still call them “Pencils”. Wonderfully retro. You get actually get this material, wooden statue when you win. We all want one. In many ways we need one if we want to stand out in the talent market. Get a job. It’s a kitemark. As part of my training… Read the rest

Is an influencer career sustainable amidst micro content rise, gen AI and geopolitics?

https://www.marketing-interactive.com/influencer-career-sustainable-micro-content-gen-ai-geopolitics-adrian-ang-preetipls It was the event’s 20th anniversary. It had to be good. The themes were important of course: “thought leadership” had always been the USP. The systems had been identifying trends and the schedule was settling into place he thought – noting as he did so that one session had… Read the rest

How Do I Prepare My Phone for a Protest? (Updated 2024)

https://themarkup.org/the-breakdown/2024/05/04/how-do-i-prepare-my-phone-for-a-protest-updated-2024 They met the day before. The main church hall was packed. All ages. There were old ladies making banners, kids were colouring cardboard panels. The mood was light. Jokes were mixing with political anger. In the side room another group were training. Most were young but there were veterans… Read the rest

AI and brand management—how technology can keep creative output true to a brand’s identity

https://adage.com/article/opinion/ai-and-brand-management-how-technology-can-keep-creative-output-true-brands-identity/2556111 It’s a game really. You have to push forward a little, occasionally give ground and fight another day. Sometimes the dance is fun, sometimes it’s frustrating. It’s in my job title so I should be able to be creative. Everyone knows we need to work harder to get cut-through.… Read the rest

The Age of Generative AI: Over half of Americans have used generative AI and most believe it will help them be more creative

https://blog.adobe.com/en/publish/2024/04/22/age-generative-ai-over-half-americans-have-used-generative-ai-most-believe-will-help-them-be-more-creative Last week Chris secured their second “Artist of the week”, their personal panorama once again moving the judges to tears. But last week we had to say goodbye to Claude who left the studio after their ambitious showstopper failed to wow Keith and Paul. This week is quarter final… Read the rest

Planners need to stop misdefining working-class with ‘archaic’ socioeconomic grading

https://www.thedrum.com/opinion/2024/04/29/planners-need-stop-misdefining-working-class-with-archaic-socioeconomic-grading I’ll be honest, I hated going outside the M25 but since the Turn to the Real clients wanted what they called “thick data”, real people. “What’s wrong with a good old survey and some demographics?” I’d mutter under my breath in yet another woke meeting. Overruled. And it was… Read the rest

Ray-Ban Meta encourages ‘living all in,’ seeing the world in style with smart glasses

https://www.thedrum.com/news/2024/04/26/ray-ban-meta-s-smart-glasses-encourages-living-all-seeing-the-world-style The date had been going well. He had promised to show her around the city, it’s less touristy bits, secret treasures. And he had. Historic curios, beautiful views. And he knew everything about them. Stories, facts. She was impressed. Of course he’d looked her up – they always did… Read the rest