The Speculation Studio

avatars

Sony’s Mocopi system is bringing affordable motion tracking to the US

July 2, 2023 by What if..?

https://www.theverge.com/2023/6/30/23780187/sony-mocopi-motion-capture-vr-avatar-us-price-release You try walking with a book balanced on your head. It’s not easy. And you feel stupid. And then there’s the picking things up and putting them down again. Again and again and again. Until you get it “right”. And that’s the point, apparently. There is a “right” way do things. If you’re going … [Read more…]

Posted in: speculations Tagged: avatars, gaming, metaverse

Dispatch from an advertising future #5

May 23, 2020 by What if..?

Inside Gucci’s Gen Z bet on avatars – the latest chapter in luxury’s digital epiphany I mean no-one. wants to sue their parents, but really! Signing me up with brand in-vitro? Fine. They picked a good brand at the time. See me through school and University. A couple of years as IRL ambassador, OK. But … [Read more…]

Posted in: speculations Tagged: avatars, family

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