https://www.warc.com/newsandopinion/news/cannes-lions-offers-best-practices-for-lo-fi-content/44267 You’ll have seen Chris’ message after the client saw the work. I am sure you were as shocked as I was. To have such a stinging attack from a long-standing partner hurt us all. And it should. Chris was right. Message, story, idea: all great, but execution? The technical quality just was not there. … [Read more…]
NFL secures TikTok partnership to attract millennials Here at the British Casting Company our department for Short Form Output (SFO) ensures our content remains engaging as our younger customers change their viewing habits. Our millennial content experts work with editors to sharpen programming and we are in discussions with Wimbledon and the Boat Race to … [Read more…]
Brand ads on YouTube appear alongside fake cancer cures You know what content gets the views. You need to be where the public are… but you have your brand to think of. Don’t worry. With Highground (TM) we’ll make sure your ad still appears against the most popular content: truthful or ‘fake’. We care about … [Read more…]