Dispatch from an advertising future #131
https://www.warc.com/newsandopinion/news/cannes-lions-offers-best-practices-for-lo-fi-content/44267 You’ll have seen Chris’ message after the client saw the work. I am sure you were as shocked as I was. To have such a stinging attack from a long-standing partner hurt us all. And it should. Chris was right. Message, story, idea: all great, but execution? The technical quality just was not there. … [Read more…]