The Speculation Studio

DOOH

Ocean Outdoor’s DeepScreen Alive opens up a new world of 3D DOOH theatre

March 31, 2023 by What if..?

https://www.moreaboutadvertising.com/2023/03/ocean-outdoors-deepscreen-alive-opens-up-a-new-world-of-3d-dooh-theatre For him it was less Back to the Future and more Harry Potter. The city seemed to fold and unfold like the staircases at Hogwarts. An origami sculpture perfectly and intricately constructed as buildings shifted, their facades melting and moving. Characters and words flowed out like endless rain into a paper cup. Everything slithered … [Read more…]

Posted in: speculations Tagged: DOOH, smart cities

Brainwave study proves billboards hit harder on social when they run IRL

March 26, 2023 by What if..?

https://www.thedrum.com/news/2023/03/21/brainwave-study-proves-billboards-hit-harder-social-when-they-run-irl She’d taken to walking the city when it was that weird space – silent, still, deserted, post… The Pandemic City was gone now, for now, but she still played the flâneur, wandering liminal spaces, peripheral streets. Disused billboards still stood. A memorial to desperate messaging, she thought, still seemingly trying to grab attention. She … [Read more…]

Posted in: speculations Tagged: DOOH, smart cities

Copyright © 2025 The Speculation Studio.

Mobile WordPress Theme by themehall.com

Add The Speculation Studio to your Homescreen!

Add