DOOH

https://www.moreaboutadvertising.com/2023/03/ocean-outdoors-deepscreen-alive-opens-up-a-new-world-of-3d-dooh-theatre For him it was less Back to the Future and more Harry Potter. The city seemed to fold and unfold like the staircases at Hogwarts. An origami sculpture perfectly and intricately constructed as buildings shifted, their facades melting and moving. Characters and words flowed out like endless rain into a paper cup. Everything slithered … [Read more…]

https://www.thedrum.com/news/2023/03/21/brainwave-study-proves-billboards-hit-harder-social-when-they-run-irl She’d taken to walking the city when it was that weird space – silent, still, deserted, post… The Pandemic City was gone now, for now, but she still played the flâneur, wandering liminal spaces, peripheral streets. Disused billboards still stood. A memorial to desperate messaging, she thought, still seemingly trying to grab attention. She … [Read more…]