The Speculation Studio

sensory

Virtual Reality System Lets You Stop and Smell the Roses

May 10, 2023 by What if..?

https://www.scientificamerican.com/article/virtual-reality-system-lets-you-stop-and-smell-the-roses/ The shop began to open out. The sky stretched over her head and, as the walls dissolved, the fields spread out below her bare feet. She heard a brook behind her and the sound of her favourite Swallows on her right. She recognised the spot from her feed last spring. It wasn’t a direct … [Read more…]

Posted in: speculations Tagged: metaverse, retail, sensory, virtual reality

Dispatch from an advertising future #64

July 6, 2020 by What if..?

https://singularityhub.com/2020/07/01/a-highway-to-smell-how-scientists-used-light-to-incept-smell-in-mice/ She was being good. Waiting in line. Moving from one pavement sticker to another. The line was moving slowly but the masked and gloved doorman was letting people in, gradually. She was on her phone of course, swiping through posts, adding data points to her profile as she waited. The shop windows played cheery … [Read more…]

Posted in: speculations Tagged: retail, sensory

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