The Speculation Studio

Dispatch from an advertising future #66

July 20, 2020 by What if..?

https://www.technologyreview.com/2020/07/16/1005284/openai-ai-gpt-2-generates-images/

Scamp (™): We’ll finish that for you.

Times are tough. We’re all trying to make best use of the resources we have. We’d all love to have AI that is as creative as our human teams, but we’re not there yet. Here at Scamp (™), we don’t pretend our systems can be as creative as your best art director. The best ideas start in the human brain, pencil and sketchbook. The Scamp (™) system doesn’t replace that: we augment it, take those scamps to finished artwork. And now with ScampHR (™) we’ll help you rewrite your contracts as zero hours.

Posted in: speculations Tagged: agency roles, artificial intelligence, creativity

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