The Speculation Studio

Dispatch from an advertising future #123

October 13, 2020 by What if..?

https://www.ft.com/content/b50d22ec-db98-4891-86da-af34f06d1cb1

I need to update our About Us page. New pictures. I feel we need to appear younger, but somehow more serious. We’re trying to position ourselves as a business service. We’re not the scrappy disruptor any more. We’re not a big team – although I might consider adding a couple of new faces. Our clients want to know we’re reliable. We want a bit more gravitas. I’m not talking suits. It’s more the expression in the pictures. I’m not wanting “somber”, let alone “humourless”, more “experienced”, “trustworthy”. I’ll start with the eyes. Just a little upward gaze. Future-facing. Better. Now, diversity?..

Posted in: speculations Tagged: agencies, agency roles, deepfakes, future of work

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