The Speculation Studio

Dispatch from an advertising future #140

November 6, 2020 by What if..?

https://www.adweek.com/creativity/ai-logo-generator-creates-random-branding-designs-small-businesses/

Dear Colleagues, As you know we are in exciting times as we transition the agency towards a more efficient, but still creative business. Our AI supplier has assured me that their “creative intelligence system” will be able to handle any task we can throw at it. Certainly the design work we have seen since we sent them work to train the systems on, has been more than acceptable. The supplier did want to reassure us that the note someone found on a recent piece of artwork, claiming to come from a student on a zero-hours contract, was a system malfunction.

Posted in: speculations Tagged: artificial intelligence, creativity, future of work

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