The Speculation Studio

Dispatch from an advertising future #217

April 4, 2022 by What if..?

Google Docs will start nudging some users to write less dumbly

https://www.theverge.com/2022/4/1/23005972/google-docs-assisting-writing-active-voice-concise-inclusive-language-inappropriate-words

Yes, nice introduction now. That image I suggested works well for the reader we agreed on, don’t you think? Good narrative flow. Much more pace than last time, I’ve hardly had to change anything this time. Good metaphor here. It should work very well for the message I helped you identify. We’re varying sentence length much more now, which we talked about. There is one thing I think we need to discuss though. We’re still having issues with pronouns aren’t we? Our clarity and impact scores are way up now, but when it comes to purpose… maybe I can suggest…

Posted in: speculations Tagged: artificial intelligence, copywriting, purpose

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