copywriting

Congress is reportedly limiting staff use of AI models like ChatGPT

https://www.engadget.com/congress-is-reportedly-limiting-staff-use-of-ai-models-like-chatgpt-195454777.html?src=rss She loved this time of year. It was why she’d got into politics. The chance to craft words that could be performative, do something, well that was something. And this time of year, that was even more exciting. The conference speech. The platform. Blanket coverage. Analysis of the rhetoric, her rhetoric – that was … [Read more…]

CNET has used an AI to write financial explainers nearly 75 times since November

https://www.engadget.com/cnet-gets-caught-playing-ai-mad-libs-with-its-financial-news-coverage-001026432.html Alright, it’s a cliché. Writing the great novel. Go on, laugh. Tell me to get back to my day job, do what I’m here to do. Know my place. But what’s wrong with having a dream? It’s what makes us who we are surely. I’m good at my job. Not everyone can take complex … [Read more…]

Dispatch from an advertising future #217

Google Docs will start nudging some users to write less dumbly https://www.theverge.com/2022/4/1/23005972/google-docs-assisting-writing-active-voice-concise-inclusive-language-inappropriate-words Yes, nice introduction now. That image I suggested works well for the reader we agreed on, don’t you think? Good narrative flow. Much more pace than last time, I’ve hardly had to change anything this time. Good metaphor here. It should work very … [Read more…]

Dispatches from an advertising future #110

https://www.engadget.com/oldest-computer-manual-zuse-z4-161214346.html It had been a themepark for a long time. Students came on fieldtrips and marvelled at the rows of desktop computers, giggled at the printers and looked puzzled at the meeting rooms. The guide was programmed as a Don Draper-style CD, from The Before. He talked about pitches and client meetings, and told tales … [Read more…]