Curating took work. He knew he had to do it. If he was going to get the job he wanted, he needed to tend his profile. He knew the theory – the power of networking, the need to engage, comment, connect. He knew this all took work. He’d sat through the workshop. He knew when and what to post. He was disciplined about it, setting time aside every day to build his profile, post by carefully curated post, word by carefully crafted word. Companies value real human effort, he told himself as he refused again to press the auto-post button.