When AI Handles the What, Your Team Can Focus on the Why

https://www.adweek.com/agencies/when-ai-handles-the-what-your-team-can-focus-on-the-why/

Gizza job. Go on, gizza job. I can do that. Here I am, in the metaphorical corner with my partner while over there, they’re doing the sexy, groovy stuff. The deep, meaningful stuff. They’re focusing on the Big picture. developing the Big business ideas and then they pass them on to us to make a reality. Yeh, we’ll just do the colouring in then shall we? Bitter? Angry? Yes a bit. We‘re not robots. We can think, we’re intelligent, we understand business. Arrogant, that’s what they are. As I said to my human partner: “they think they’re special, those people”.