They simply won’t do it. I’ve explained that it’s a ploy, a trick but they just say “no!” It’s not like we’ve ever jumped on the purpose bandwagon. We’ve focused our messages on the product not the business and the product’s value not its “values”. We’ve never changed our avatar in “solidarity” or tweeted about politics. We’ve prided ourselves on sayingh that people care what we think. This is a PR stunt. We don’t believe this any more than anything else. But still “no!”. Don’t worry though, a tweak to the programming and we’ll have copy for you to approve.