From the FT:
“WPP, one of the world’s largest advertising groups, has teamed up with chipmaker Nvidia to use generative artificial intelligence in the production of advertising at scale for its clients.”https://www.ft.com/content/87511db5-a844-425b-9c2f-661ac6c3faa3
When I got the job with The Factory I had visions of call centre desks in lines with rows of nameless and probably faceless human hacks tapping and swiping at screens. A production line version of the 1984 ad we all loved. But it’s not like that. We don’t sit at computers. We never touch them. We don’t know parameters and watch the strategy and creativity emerge. There are no lines. We sit around and chat and beautiful and imagine and play until we get the Big Prompt. The only time we deal with the AI is at our appraisal.