https://www.thedrum.com/news/2025/03/10/why-the-bbc-needs-fortnite-correspondent-and-what-brands-can-learn-it I always wanted to be a foreign correspondent. Travel. Live on my wits bluffing my way into areas of the country that are “off limits”, returning to the hotel to tell tales to the other hacks. I wanted to bring back stories: “To see Life; to see the world,” as Henry Luce said. I … [Read more…]
https://www.thedrum.com/opinion/2025/03/10/we-need-better-ways-measure-the-success-experiential-marketing They’d reached threshold. The level of discount the systems had set were right… of course. Enough people had agreed: the data was flowing. Those who’d refused were just anonymised footfall points on the smart walkways, their pace and pause stats adding to the real data from the band wearers. The screens in the control … [Read more…]
https://gizmodo.com/what-to-know-about-bmws-futuristic-panoramic-vision-windshield-2000573324 He liked to drive. He could just sit back and let the car work its magic, but he liked the feel of the steering wheel, the pedals, the upright, attentive feel. He wasn’t really in control of course. The systems still ran the show, but he felt like he was driving again. Like he … [Read more…]
https://www.wired.com/story/doge-major-government-tech-projects-efficiency/ As his systems shut down, the modern version of leaving the building with a cardboard box, he looked back on his career, or was it a “job”. He could ask for a report, an explanation. He wouldn’t bother. He probably wouldn’t understand the logic, the broader context, the strategy. His Agent might have been … [Read more…]
https://www.geekwire.com/2025/is-it-cheating-ai-use-during-job-interviews-sparks-debate-over-whether-to-restrict-emerging-tools/ The Agent interviews had been done, now it was time for the humans.The interviews were in-person. The team hoped that the candidates would honour the document signed as part of the application but HR was more cynical, so the room was set up. The sensors were obviously looking for any Agent devices but no-one … [Read more…]
https://arstechnica.com/ai/2025/03/is-vibe-coding-with-ai-gnarly-or-reckless-maybe-some-of-both/ It may have looked an odd collection. In one corner was a famous novelist, surrounded by a small group of younger people trying hard not to ask a stupid question. The novelist smiled patiently. It was ready money. The poets were a diverse lot. Some huddled together talking earnestly. Some were solitary maybe a … [Read more…]
https://digiday.com/marketing/amazon-tightens-its-grip-on-tv-ads-with-ai-tool-built-for-upfront-negotiations/ He had a lot of time to daydream. It felt like a lot of time compared with how it used to be. He spent a lot of time thinking about the way it used to be; back-to-back meetings, rushed briefings for those meetings, deadlines, decisions. He still made the decisions – for now at … [Read more…]
https://uk.themedialeader.com/creative-process-stifled-by-poor-training-and-feedback/ Her Agent had advised her to take this offer. She’d students know the details of the rationale but the Agent was quite clear that this was the job to take. The models all showed a “positive career trajectory” – she really must assist the jargon filter. The Agents had negotiated and here she was. … [Read more…]
https://www.thedrum.com/news/2025/03/03/world-creative-rankings-2025-ogilvy-announced-most-awarded-agency-network It was the main award of the evening. There was no clear favourite so debate had been animated, betting brisk. Countless Agents had been harnessed to try and predict the outcome. He sat at the table his Agency had paid for. His boss was optimistic so had found the money. It wasn’t there of … [Read more…]
https://slate.com/business/2025/03/online-shopping-deals-discounts-scams-sales-retailers.html She stopped buying from The Bros and their network of outlets. At least she’d tried to. She wasn’t stupid. She knew almost every arrow was connecting somehow: hosted in a Bro cloud, using Bro agents, tired into Bro capital. But she tried. It wasn’t easy but there were positives. She spent more time wandering … [Read more…]