Why BBDO’s Andrew Robertson Believes AI Will Unleash True Creative Talent

https://www.adweek.com/agencies/why-bbdos-andrew-robertson-believes-ai-will-unleash-true-creative-talent/ The transfer window had closed. The big names were on the move. The deals signed. Some of the names on the move were well known, mature talent with a long palmarès but there were surprises. Lower division talent snapped up cheap, given the chance to shine in the big… Read the rest

Samsung highlights tangible benefits of AI home in global campaign

https://www.marketing-interactive.com/samsung-highlights-tangible-benefits-of-ai-home-in-global-campaign The removal vans were on their way, silently self-driving up the usually empty motorways. They could have had auto-unload but they saved money by having humans meet the vans and move the stuff into the house. There was something nicely old-fashioned about having “shifters”. The vans would monitor them.… Read the rest

WPP’s new boss Cindy Rose starts today: Here’s what will be on her to-do list

https://digiday.com/marketing/wpps-new-boss-cindy-rose-starts-today-heres-what-will-be-on-her-to-do-list He wondered whether they switched it on. Was there a ceremony like turning on the Blackpool lights? A big red button and it whirs into life. Does it actually whir? These were the sort of things he thought as he waited with the other humans and Agents at the… Read the rest

Silicon Valley Pledges $200 Million to New Pro-A.I. Super PACs

https://www.nytimes.com/2025/08/26/technology/silicon-valley-ai-super-pacs.html The humans on the Board always looked forward to the agenda item. They always took the opportunity to assert that they were the experts in this area, that their “colleagues” could never really understand the issues. Politicians after all were still human, like them. So getting those politicians to… Read the rest