Warby Parker joins brands that have killed home try-on in favor of virtual tests
https://digiday.com/marketing/warby-parker-joins-brands-that-have-killed-home-try-on-in-favor-of-virtual-tests
It was by appointment obviously. Invitation only. It was so exclusive, clients didn’t even post about it. You had to try and figure out if they’d been from their feeds. There were rumours. Discussions about who had not been as much as who had. Her drive stopped outside the… Read the rest