More people now believe in advertising’s positive impact

https://the-media-leader.com/more-people-now-believe-in-advertisings-positive-impact They were so proud. They often rejoiced in the stereotype. “We’re tree-hugging, sandal-wearing, tofu-eating Guardian readers,” they’d say. People had long forgotten what a “Guardian reader” was but they remembered their parents talking about them. They were happy to talk about the marches, the kettles, the boycotts. Their son… Read the rest

The First AI-Powered Storytelling Teddy Bear Is Here. I Gave It to My Kids to Test

https://www.cnet.com/tech/services-and-software/the-first-ai-powered-storytelling-teddy-bear-is-here-i-gave-it-to-my-kids-to-test/ They prided themselves on their approach to tech. They’d signed their daughter up for the best filters and fact checkers on her device. It cost but they were determined to do tech-raising right. They’d thought a lot about The Bear, remembered the stories about surveillance dolls, re-read The Diamond… Read the rest

Advergames’: how games platform Roblox became a corporate marketing playground

https://www.theguardian.com/games/article/2024/jul/13/advergames-how-games-platform-roblox-became-a-corporate-marketing-playground I suppose you could call us “aging hippies”, although the dates don’t really line up. We read “No Logo” when we were students, bought “Adbusters”, lived and worked through the Purpose Bubble. But now we’re parents and we’re angry. Our kids should be free to play. Their playgrounds should… Read the rest

NHS data chief was ‘guest of honour’ at Palantir lobbyist’s dinner

https://www.ft.com/content/d6853506-13b1-428c-a529-1f62fb3d5a07 Yes Minister. Of course you can’t be seen to be meeting them. Optics, Minister, of course. And they are aware of that too. I’ve been in the department long enough to remember the convoluted things your predecessors had to do to have discussions with… unpalatable stakeholders. We were actually… Read the rest

The UK politician accused of being AI is actually a real person

https://www.theverge.com/2024/7/9/24195005/reform-uk-candidate-election-ai-bot-mark-matlock The awards evening had been the usual excuse for the sort of industry behaviour that some in the room could just remember from the start of their careers. The drink flowed, conversations got more and more ribald and some even took a short break to ‘recharge’. At each table… Read the rest

DTC company Shapermint’s AI influencer engine highlights how marketers are actually using the tech

https://digiday.com/marketing/dtc-company-shapermints-ai-influencer-engine-highlights-how-marketers-are-actually-using-the-tech It’s part parent, part chaperone, part PA. It’s a low profile job I suppose – no red carpet at Cannes for me. But I’m vital. Look if I wasn’t here, wasn’t good at my job, you’d soon notice. We’d have our influencers in the news for all the wrong… Read the rest