The Speculation Studio

education

Dispatch from an advertising future #61

June 15, 2020 by What if..?

https://www.technologyreview.com/2020/06/12/1003475/facebooks-deepfake-detection-challenge-neural-network-ai/ It was an opportunity. Even if she wasn’t taking another year out to see if the University was going to bring back classrooms, she’d have taken the internship. She’d get to work with the power of massive AI and machine learning whirring in the background (or so she imagined) and on something worthwhile – … [Read more…]

Posted in: speculations Tagged: agency roles, artificial intelligence, education, machine learning

Dispatch from an advertising future #55

May 23, 2020 by What if..?

https://www.thedrum.com/news/2020/05/04/esports-prepared-the-coming-influx-freed-up-marketing-spend Home schooling had been going a lot better since the move to vocational. There was no doubt Chris was putting the hours in. Networked with her group she threw herself into every session. The Academy watched as Chris’ results were updated. Its ‘brand partner’ would be delighted. Chris’ class was on track for great … [Read more…]

Posted in: speculations Tagged: education, sponsorship

Dispatch from an advertising future #45

May 23, 2020 by What if..?

https://www.theguardian.com/technology/2020/feb/16/ai-systems-claiming-to-read-emotions-pose-discrimination-risks It had been hard work. Maths wasn’t like that when she was at school… but then again, her parents hadn’t helped her with homework. They’d stared at the problem and asked the video assistant for help. Sam had tried to explain but she’d just scowled, like when Sam had made a bad joke to … [Read more…]

Posted in: speculations Tagged: education, family, wellness

Dispatch from an advertising future #40

May 23, 2020 by What if..?

https://www.adweek.com/retail/experiences-future-retail-las-vegas-complex-area51-test/ I mean really, they should get a life. They’re there almost every day. They dress up to go. They’re always arranging to go there. They meet their friends. Their Instagram is full of it. I suggested going out on Friday after school and what did they want to do? Go to the Mall. When … [Read more…]

Posted in: speculations Tagged: education, family, retail

Dispatch from an advertising future #37

May 23, 2020 by What if..?

https://www.technologyreview.com/s/614863/why-kids-dont-trust-alexa/ Dear Parent Voice teaching assistants have been in our classrooms for some time, helping your children with maths, history and the new gamified PE. I think you’ll agree these extra classroom resources have benefited your children as well as our budget. As children encounter Voice outside school: while travelling, playing and, as our partner … [Read more…]

Posted in: speculations Tagged: Amazon, education, family, voice
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