smart cities – Page 2 – The Speculation Studio

Dispatch from an advertising future #24

May 23, 2020 by What if..?

Three to launch world’s first live holographic ad to promote 5G It no longer felt weird, walking through someone. When everywhere was crowded with non-humans there wasn’t a choice but to sweep through leaving a drop of Holo-content (TM) on his device to pop up later. The Holo-toll. Passing through… Read the rest

Dispatch from an advertising future #21

May 23, 2020 by What if..?

Interactivity makes DOOH far more effective There was something not quite right. She stopped. In the middle of the street. Her wearable and hearable were still signalling. The pavement, walls and windows were still signalling, a wash of messages that semiotically vibrated in tune with her footsteps and social profile.… Read the rest

Dispatch from an advertising future #1

May 23, 2020 by What if..?

People at King’s Cross site express unease about facial recognition The SmartPram (™) buzzed as she crossed the threshold. “Welcome back. Your coffee’s waiting for you. I was going to order Sam’s usual orange juice but I see the allergy’s playing up so I’ll order water.”, The SmartPram (™) steered… Read the rest

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