He’d been posting regularly. He had one Big Idea (one he believed in and knew could work) and so he kept on posting. Build momentum, he thought. The idea was all about developing imagination, human creativity. It was process so it had to be him thinking and typing, showing how the idea worked, so every day he sat at his keyboard. But he knew he needed to network, to comment, to get his key words, hashtags and profile into others’ conversations. It wasn’t wrong to subcontract that work. It knew what he’d wanted to say. He’d programmed it that way.