Is pre-testing resulting in a procession of paint-by-numbers dance ads?
https://www.thedrum.com/opinion/2024/04/18/pre-testing-resulting-procession-paint-numbers-dance-ads Her finger hovered over the keyboard. She knew she had to do it. It was her job. She also knew that it was a ‘good thing’, it saved time and therefore money. It gave her “everything” she needed to work with, to work her creative magic. At least her company still valued people like … [Read more…]