Dispatch from an advertising future #22
Old El Paso uses conversations to power restaurant He’d not made a ‘contribution’ for 15 minutes. The ‘teamometer’ was moving into the orange zone. Power was ebbing away and he needed to “top up for the team” (™). Nodding or noting weren’t enough. He needed a “zig-zag contribution”. They sent the teamometer soaring as the … [Read more…]