speculations

https://www.ft.com/content/4e39d08b-41ef-41ea-abc0-952d06324484 No-one admitted they had one, but the company knew most did. Some chose to have a female Agent but most seemed to choose a Wingman. They had tried to launch a version for women but it had never taken off. Women were just too secure. Men however, whether they… Read the rest

https://www.ft.com/content/cc1b184c-897c-4cb5-bad2-57b46dfec494 She ran the Understand Team. Obviously it wasn’t really a team. It was a collection of bespoke systems with one simple task: understanding rivals. The Team watched rivals, the things they said, the things they did, unlocked their strategies, deconstructed their thinking. The Team Agents logged everything, amassed masses… Read the rest

https://www.campaignlive.co.uk/article/les-binet-departs-adam-eve-ddb-almost-four-decades-ddb-network/1906209 Of course it was a chance to get coverage in the feeds. The name was so well known, they knew the feeds would pick up on it. The retirement gave them the chance to tell the war stories, dig out the work from the golden years, position their colleague… Read the rest

https://www.moreaboutadvertising.com/2025/02/ipa-issues-10-point-mental-wellbeing-guide-as-agencies-face-a-tough-202 They must have realised I wasn’t going to stay for ever. Fresh challenges. Progress. This is good for my career. This wasn’t a bad job. The company was good, the work interesting, the team was great. And I have to mention the wellbeing systems. My Agent was a great… Read the rest

https://arstechnica.com/security/2025/02/new-hack-uses-prompt-injection-to-corrupt-geminis-long-term-memory/ He’d not been in the office for a few weeks but security was even tighter than normal. There were even humans on the gates; a sure sign. He unpacked his bag and headed through the sensors to the desk to connect his Agent. The company demanded a hard connection.… Read the rest

https://digiday.com/marketing/kicked-off-by-the-super-bowl-irreverent-bro-humor-and-sex-appeal-based-marketing-is-officially-making-a-comeback They called it Day Zero. The now cynical called it “switch-it-off-switch-it-on-again day”. Some loved itv the chance to work on completely new projects, new styles, new ideas. The office was never busier than on Day Zero when the data came in. Groups sat around the screens taking animatedly about… Read the rest

https://uk.themedialeader.com/in-scene-advertising-why-brands-should-take-notice/ His Star was not amused. They were in full-on tantrum mode. And he was having to deal with it. As the Star’s only human Agent it was his job to find a human at the production company to yell at. Why can’t they programme Agents to get angry? The… Read the rest

https://www.ft.com/content/999385f8-a719-4a56-99b8-d259c48063cd The company liked to think it was different. It arranged a human to meet them when they arrived. It even had a receptionist to smile and take their names. The sound of a keyboard as their names were typed in always caused a stir with visitors whose Agents had… Read the rest

https://www.theverge.com/news/608188/google-fake-gemini-ai-output-super-bowl It was all very clever. Her colleagues were fully signed up tech bros, “hybrid creatives” the Agency called them, “Cybores”, she called them. They were never happier than honing their prompts, tweaking parameters, playing “yes and…” improvisation games with their invisible and inscrutable Agents or the Agency’s bespoke systems.… Read the rest

https://techcrunch.com/2025/02/06/orgs-demand-action-to-mitigate-ais-environmental-harm/ The Agents were vital to the protest. They coordinated the preparations, liaised between the protestors in the lead up and on the day, mapped police responses and legally represented those who were arrested. The network they created was at the heart of the protest. It wasn’t easy to decide… Read the rest