The Modern CMO Playbook: How AI is merging the art and science of creativity

https://adage.com/article/list/ai-where-data-finally-meets-creativity/2593641 They come. They go. They change everything. They only have a limited tenure so they want to make an “impact”. Quarterly reporting hangs over them like the Sword of Damocles so they charge in with the “revolutionary” plans they pitched at interview. They bring their teams with them: their… Read the rest

Hats off to Jaguar’s ‘inclusive’ new branding: now people of all backgrounds won’t buy its cars

https://www.theguardian.com/commentisfree/2024/nov/22/jaguar-new-branding-cars-donald-trump It was his call. He could press the button or not. He almost wished his agency didn’t have a human making the decision. The agency prided itself on its hybrid teams. He looked at the ad again and could see what humans had done and what their partners had… Read the rest

Taking a cue from X, Threads tests AI-powered summaries of trending topic

https://techcrunch.com/2024/11/22/taking-a-cue-from-x-threads-tests-ai-powered-summaries-of-trending-topics/ I don’t have time to keep up with it. And, don’t tell anyone, but I don’t like it. It’s overwhelming, so many conversations, trends, memes and just… stuff. You have to keep up otherwise people think you’re odd. It’s not just the stuff you post yourself, it’s knowing what… Read the rest

Instagram will soon let you reset your recommendation algorithm

https://techcrunch.com/2024/11/19/instagram-will-soon-let-you-reset-your-recommendation-algorithm/ She needed a Reset. She’d already reached the stage where she realised the relationship was never going to work. It wasn’t good for her. It was impacting her mental health. It wasn’t going anywhere. It had to go. A complete break. That realisation, that decision had started her thinking… Read the rest