The Speculation Studio

automotive

Virtual and augmented reality accelerates from gaming to cars

November 7, 2023 by What if..?

https://www.ft.com/content/1699c9c8-97d2-45ab-ad07-6871fe4834fe “Are we there yet?” They sometimes said it just for fun, he thought. They weren’t bored. They had their tablets and looked just the same as they did any other time they were buried in their screens at home. There had probably been some retro meme with the phrase. It still grated though. He … [Read more…]

Posted in: speculations Tagged: augmented reality, automotive

Dispatch from an advertising future #187

September 7, 2021 by What if..?

https://www.campaignlive.co.uk/article/key-ad-trends-driving-in-car-commerce-boom/1726545 The key ad trends driving the in-car commerce boom Today, he wasn’t bothered. The nudge points would have been nice to have, they always were. This week’s ‘partner’ seemed to have a great offer on but, no, he needed to put his foot down. The display said he was going faster than 80% of … [Read more…]

Posted in: speculations Tagged: automotive, future of work, nudge, smart cities

Dispatch from an advertising future #128

October 20, 2020 by What if..?

https://www.digitaltrends.com/features/envisics-ar-windshield-technology/ Traffic was back to a new normal. Crawling, then frantic overtaking, undertaking, catch-up. He felt the stop start seep into his mood. As he tensed, the seat changed its support, the news channel chose different stories and it began. Barely perceptible, the circles gently pulsed, mirroring the new stories’ sentences. As they slowed, the … [Read more…]

Posted in: speculations Tagged: 5G, augmented reality, automotive, wellness

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