The Speculation Studio

in-house

Dispatch from an advertising future #8

May 23, 2020 by What if..?

Digiday Research: What marketers are moving in-house in 5 charts You want control and creativity. You want the benefits of in-house but also the best outside thinking. Now you don’t have to make a choice. With In’nOut (™) you can have the best of both worlds. In-house AIs build on-brand campaigns to order. Control? Certainly, … [Read more…]

Posted in: speculations Tagged: agencies, artificial intelligence, creativity, in-house

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