https://www.marketing-interactive.com/introducing-ai-dience-consumer-model-in-advertising-today My mate said it was easy money. Apparently some researcher comes round to your house and, well talks to you. Just a conversation about all sorts of stuff. It’s not: “what do you think of this washing powder” – which is good. Frankly I don’t care. No my mate says it’s like a talk … [Read more…]
https://techcrunch.com/2023/04/10/researchers-populated-a-tiny-virtual-town-with-ai-and-it-was-very-wholesome/ They still called it a “Deck”. Apparently they used to present a collection of still images on a screen. Whatever, his research “Deck” was ready: all the data on the audience attitudes and behaviours; all the different versions tested. His boss said researchers used to have “slides” with qual and quant, thick and thin … [Read more…]
https://www.theverge.com/2023/1/3/23536840/apple-pencil-patent-texture-color-sample-ipad-art His predecessors used to sample too. They would take photos, videos or just make careful notes. Building a picture of the physical space, the soundscape, the atmosphere. They’d capture conversations. Watch and listen, record. Their samples, their records of the digital; their renderings of the physical; their empathy maps of the ephemeral would be … [Read more…]