Concern about plastics in Singapore an opportunity for brands: Ipsos We’re all caught up in the Great Purpose-rush. At B-cause (TM) we help you find that new cause. We work with oil, tobacco, agriculture and pharma corporations to identify new opportunities for you. If the issue isn’t big enough for you, we work with corporations … [Read more…]
Wellness festival set to help the digital industry unplug Here at Smile we are committed to your wellness. Our Smile and Unplug (™) programme added mindfulness sounds to your workpod and a wellness score to the Smile Performance Review. And now your pod’s YourFaceOurFace (™) camera will alert you to early signs of stress and … [Read more…]
T-Mobile is handing out hot spots to lure customers Call me old-fashioned, but I think our kids should be protected inside school and out. We wouldn’t accept drug dealers hanging around the school gates offering amphetamines, why should we accept people pushing Speed(™)? “Go on, take it. All the other kids are doing it. You … [Read more…]
Digiday Research: What marketers are moving in-house in 5 charts You want control and creativity. You want the benefits of in-house but also the best outside thinking. Now you don’t have to make a choice. With In’nOut (™) you can have the best of both worlds. In-house AIs build on-brand campaigns to order. Control? Certainly, … [Read more…]
Ads We Like: Clio Awards 60th anniversary promo features ad icons and pioneers in massive painting We’re 70 this year. To celebrate, we’re unveiling a VR homage to those pioneers of advertising who made our industry the beacon of efficiency and effectiveness it is today. The influencers and memes; the bots that brought real emotion … [Read more…]
Football’s tactical switch We’re through to the last selection. I’ve dreamed he’d be signed since before he was born and he’s almost there. Once we saw he wasn’t great with the ball, we put the effort into building up his other sports skills. We made him practice. Hour after hour with his phone. We’re not … [Read more…]
Inside Gucci’s Gen Z bet on avatars – the latest chapter in luxury’s digital epiphany I mean no-one. wants to sue their parents, but really! Signing me up with brand in-vitro? Fine. They picked a good brand at the time. See me through school and University. A couple of years as IRL ambassador, OK. But … [Read more…]
A map of the brain could help to guess what you’re reading Ever since ‘The Analog Turn’ your customers have been hiding. Paperbacks, podcasts, you’ve not been able to see what they are reading or listening to. Now with SeeingWords(™), you will. Using a network of face cameras we interpret brain signals to decode the … [Read more…]
What Amazon’s ecosystem gains from Prime Day She wants the plan by end of the day. But Amazon have just changed the calendar again. Prime Days remain the same, but Amazonmas has moved later. Oh and PrimeGiving day on 26/11, is now global. If we want to remain as Prime partners, we have to align … [Read more…]
Everything is political’: As Ogilvy internal turmoil continues, agencies grapple with a new market reality With A Good Fit (™) as your talent partner you know you will get people passionate about your work and your clients, whoever they may be. Simply upload your current clients to our system and our algorithms will match this … [Read more…]