The Speculation Studio

experiential

MAA Ad of the Week: IKEA’s rescue bid for Oxford Circus

August 26, 2023 by What if..?

https://www.moreaboutadvertising.com/2023/08/maa-ad-of-the-week-ikeas-rescue-bid-for-oxford-circus My grandad was a miner. Thatcher’s enemy within. Years after the strike he took me around a theme park that had opened at his old pit. He pointed out the mistakes and told me stories. He laughed as he remembered but there was a melancholy, an anger there. I thought of that day as … [Read more…]

Posted in: speculations Tagged: experiential, metaverse, retail

Hulu’s Animayhem Activation for San Diego Comic-Con Set to Be a Massive Draw

July 18, 2023 by What if..?

https://www.adweek.com/convergent-tv/hulus-animayhem-activation-san-diego-comic-con/ Heh, I’m a fan. What can I tell you? You know what it’s like when you get into a programme? I mean you can’t blame me, it’s just so… good. The characters. Each episode has drama, tension oh and the humour. You have to admit it’s funny. I mean really funny. And of course … [Read more…]

Posted in: speculations Tagged: experiential, Fan culture, journalism, news

Disney celebrates 100th anniversary with immersive experience

January 27, 2023 by What if..?

https://www.campaignlive.co.uk/article/disney-celebrates-100th-anniversary-immersive-experience/1811516 We have a long history. We have entertained, educated and engaged generations of children and their families. We are truly a household name, a loved name. We have changed over those years. We have never been afraid to embrace the new and combine it with our timeless committment to the power of storytelling, character … [Read more…]

Posted in: speculations Tagged: experiential

Dispatch from an advertising future #208

February 24, 2022 by What if..?

From URL to IRL: how digitally native brands are harnessing the power of experience https://www.campaignlive.co.uk/article/url-irl-digitally-native-brands-harnessing-power-experience/1747644 She had to close her eyes. It was the only way to de-Augment, they said. Her dad still had his original headset and never stopped telling her about the first time he had experienced The Space. He sounded like Timothy … [Read more…]

Posted in: speculations Tagged: experiential, metaverse, virtual reality

Dispatch from an advertising future #175

August 18, 2021 by What if..?

https://www.adweek.com/performance-marketing/stella-artois-solstice-celebration-hybrid-events/ Stella Artois’ Solstice Celebration Shows Its Evolving Approach to Hybrid Events The sun was setting at the end of the city street as we arrived. We’d not been here for… oh I lose track. When you’ve pace-shifted that happens. How many years ago did we leave? Work hasn’t changed thanks to The System but … [Read more…]

Posted in: speculations Tagged: experiential, smart cities

Dispatch from an advertising future #146

November 17, 2020 by What if..?

https://www.adweek.com/digital/why-so-many-stadiums-are-racing-to-install-5g-even-with-live-events-paused/ This is going to be the biggest rally of the campaign. The drones’ flightpaths are programmed and timed to the soundtracks; the augmentations are ready to run on the StayApart (™) screens; the SafeAir (™) purifiers are loaded with smells ready for the Christmas story; the seat speakers are set for the soundwave. We’ll … [Read more…]

Posted in: speculations Tagged: 5G, experiential, politics, PR

Dispatch from an advertising future #91

August 28, 2020 by What if..?

https://techcrunch.com/2020/08/26/spotify-is-developing-a-virtual-events-feature/ https://www.adweek.com/retail/spotify-created-an-ai-powered-avatar-of-the-weeknd-for-a-personalized-listening-experience/ She’d seen them “real live” in The Before and been “at their v-gigs” three times since. Through the right interface they were good. The 4D headset had made her sick but maybe that was the dancing. A good screen and binaurals worked. And she liked the YouHad2BThere (™) they used to stop people … [Read more…]

Posted in: speculations Tagged: artificial intelligence, events, experiential, music

Dispatch from an advertising future #48

May 23, 2020 by What if..?

https://www.warc.com/newsandopinion/news/eurosportbuildsbiometricbenchmarks/43318 The good thing about a conference in a cinema was the seats. They’d been designed for comfort: blockbuster, popcorn comfort. Cup holder on the left, emotion panel on the right. She settled in for the first of her boss’ two appearances that year. She knew what she had to do. She took a deep … [Read more…]

Posted in: speculations Tagged: biometrics, events, experiential, wellness

Dispatch from an advertising future #15

May 23, 2020 by What if..?

The ‘Digital Token’: Proving Experiential Works Ever since the start of the ‘experience economy’ people have avoided your tracking. ‘Experience burners’ share disposable devices to stay connected on a burner network while within range of your experience sensors. Data stopped flowing, ROI became opaque, clients became suspicious. But now there is Data Turf (TM). Lay … [Read more…]

Posted in: speculations Tagged: experiential

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