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Dispatch from an advertising future #3

May 23, 2020 by What if..?

What Amazon’s ecosystem gains from Prime Day She wants the plan by end of the day. But Amazon have just changed the calendar again. Prime Days remain the same, but Amazonmas has moved later. Oh and PrimeGiving day on 26/11, is now global. If we want to remain as Prime partners, we have to align … [Read more…]

Posted in: speculations Tagged: agencies, Amazon

Dispatch from an advertising future #2

May 23, 2020 by What if..?

Everything is political’: As Ogilvy internal turmoil continues, agencies grapple with a new market reality With A Good Fit (™) as your talent partner you know you will get people passionate about your work and your clients, whoever they may be. Simply upload your current clients to our system and our algorithms will match this … [Read more…]

Posted in: speculations Tagged: activism, agencies, purpose, talent

Dispatch from an advertising future #1

May 23, 2020 by What if..?

People at King’s Cross site express unease about facial recognition The SmartPram (™) buzzed as she crossed the threshold. “Welcome back. Your coffee’s waiting for you. I was going to order Sam’s usual orange juice but I see the allergy’s playing up so I’ll order water.”, The SmartPram (™) steered towards the coffeeshop. “I know … [Read more…]

Posted in: speculations, Uncategorized Tagged: facial recognition, smart cities
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