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speculations

Dispatch from an advertising future #140

November 6, 2020 by What if..?

https://www.adweek.com/creativity/ai-logo-generator-creates-random-branding-designs-small-businesses/ Dear Colleagues, As you know we are in exciting times as we transition the agency towards a more efficient, but still creative business. Our AI supplier has assured me that their “creative intelligence system” will be able to handle any task we can throw at it. Certainly the design work we have seen since … [Read more…]

Posted in: speculations Tagged: artificial intelligence, creativity, future of work

Dispatch from an advertising future #140

November 5, 2020 by What if..?

https://www.ft.com/content/d6a51bc0-e26f-4ed2-a298-7a97811dc427 No-one notices me. Why would they? I rummage through rubbish, picking through the detritus and leftovers for scraps. I’m the sort of figure you’d crossover to avoid. Pitiable. Sad. Maybe a bit disgusting. There’s a long history of characters like me: mudlarks searching the Thames; tabloid hacks rooting through celebrities’ bins. Treasure hunters. There … [Read more…]

Posted in: speculations Tagged: data, privacy

Dispatch from an advertising future #138

November 4, 2020 by What if..?

https://www.engadget.com/motor-vehicle-data-question-1-081059455.html He just seems to spend all his time in his room, tinkering. He’s never happy with it. Always wants to change this, upgrade that. Ever since “right to repair” came in, he’s been tinkering. I thought it was about mending things but it’s not broken. It still works. He says: “but it can work … [Read more…]

Posted in: speculations Tagged: data, privacy

Dispatch from an advertising future #137

November 3, 2020 by What if..?

https://gizmodo.com/disney-made-a-skinless-robot-that-can-realistically-sta-1845522375 We’ve been partners since we started in the business. It was just after Reset and agencies were hiring cheap and investing in Artificial Creativity. Give us a shared screen and we’ll bounce ideas with the best of them. We even work together whenever we’re allowed out. Me talking to my wrist, her arguing in … [Read more…]

Posted in: speculations Tagged: artificial intelligence, creativity, future of work

Dispatch from an advertising future #136

November 2, 2020 by What if..?

https://www.engadget.com/ai-covid-19-cough-detection-from-recordings-213858299.html He should be used to it by now. Trying not to look at his own image in the corner of the matrix; raising his electronic hand; remembering to unmute and then… starting. He’d not been particularly confident in The Before. He knew he often stumbled and always felt every other word was “erm”. And … [Read more…]

Posted in: speculations Tagged: artificial intelligence, future of work, pitches, voice, wellness

Dispatch from an advertising future #135

October 30, 2020 by What if..?

https://www.engadget.com/amazon-dash-smart-shelf-20-dollar-scale-reorder-products-163254718.html When people came round, she always made sure she showed it off. Her favourite room. “It’s like something from a movie,” they’d say, “so retro”. She’d even bought a wheeled ladder that slid silently along the stacks. She’d ostentatiously climb it and move along a little to pull one out to show off the … [Read more…]

Posted in: speculations Tagged: Amazon, retail, smarthome

Dispatch from an advertising future #134

October 29, 2020 by What if..?

https://www.youtube.com/watch?v=QX2XCBH-6zQ As we emerge into Normal 2.0, it is time to think again about our position in the new marketplace. As you know, from last week’s “fireside chat”, we have said goodbye to a number of valued friends as we have doubled down on leveraging our OmniAI system within the creative process. We have also … [Read more…]

Posted in: speculations Tagged: agencies, artificial intelligence, creativity

Dispatch from an advertising future #133

October 28, 2020 by What if..?

https://www.theverge.com/2020/10/27/21537286/microsoft-teams-115-million-daily-active-users-stats She looked at her desk, checking the time. Three minutes until the first meeting of the day. Yes, everything was in place. Since she’d moved the monitor, she had a bit more room to fit everything in. The new camera should make it easier too. A slightly wider angle giving her a bit more … [Read more…]

Posted in: speculations Tagged: future of work, influencer, product placement

Dispatch from an advertising future #132

October 27, 2020 by What if..?

https://www.ft.com/content/d9e18a02-3c86-48eb-80a4-47cdaa71941a He was a flâneur. He wandered the city. He’d done it in The Before allowing himself to be carried along with the crowd. No aims just strolling, seeing. Psychogeographic purists had rejected the glasses claiming the feeds destroyed the chance encounter and random meanderings of thought and sight. He loved them. He called them … [Read more…]

Posted in: speculations Tagged: augmented reality, future of work

Dispatch from an advertising future #131

October 26, 2020 by What if..?

https://www.warc.com/newsandopinion/news/cannes-lions-offers-best-practices-for-lo-fi-content/44267 You’ll have seen Chris’ message after the client saw the work. I am sure you were as shocked as I was. To have such a stinging attack from a long-standing partner hurt us all. And it should. Chris was right. Message, story, idea: all great, but execution? The technical quality just was not there. … [Read more…]

Posted in: speculations Tagged: content, creativity, lo-fi
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