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Meta now owns VR fitness company Within

February 9, 2023 by What if..?

https://www.engadget.com/meta-completes-within-acquisition-223323552.html We keep each other motivated. We joined in January (of course) and promised to meet up twice a week. That was the advice from the Gym. They had all our details ready: personalised programme based on stuff they already seemed to know about us – history, attitudes, behaviours. Uncanny really. It’s tough but at … [Read more…]

Posted in: speculations Tagged: Facebook, Surveillance, wellness

Meta acquires smart lensmaker Luxexcel as it works toward AR glasses goal

January 1, 2023 by What if..?

https://www.theverge.com/2022/12/30/23532567/meta-acquires-lensmaker-luxexcel-ar-glasses Reality was layered. He knew that. It was his job, dealing with it. Thick and thin data overlayed. Feeds of information blending with the world he looked at, studied, reported on. It had become so much easier now he didn’t have to juggle tabs or windows. His interface was now his field of view, … [Read more…]

Posted in: speculations Tagged: Facebook, journalism, Surveillance

Dispatch from an advertising future #189

September 10, 2021 by What if..?

https://www.axios.com/facebook-ray-ban-wayfarer-stories-5f113bfa-797f-4e2d-b99c-7d65a8726607.html Facebook, Ray-Ban debut picture-taking smart glasses She was exhausted. She closed the door and collapsed. It was quiet. She stopped smiling, finally. Her face ached. Her mind ached. She looked around to check none of her devices were on and scowled, just for the fun of it. She’d been used to curating her own … [Read more…]

Posted in: speculations Tagged: Facebook, influencer, photography

Dispatch from an advertising future #130

October 23, 2020 by What if..?

https://www.theverge.com/2020/10/21/21526567/facebook-neighborhoods-feature-mini-social-network-sharing-test The Episode wasn’t all bad. With her tracker warning her of the borders of her 3S (“Social Safe Space”), she had her privacy and security. She knew where she could go and what she could do, as did everyone else each within their invisible fence. The Government had subcontracted the trackers to The Company … [Read more…]

Posted in: speculations Tagged: Facebook, wearables

Dispatch from an advertising future #89

August 26, 2020 by What if..?

https://www.campaignlive.co.uk/article/facebook-set-launch-news-service-uk/1692644 He nudged the controls and took another sip from his pint. His hackcam drone hovered on the court steps part of the news swarm. His question sounded through the speakers,and appeared on the PR’s tablet. The soundbite came through just as the celebrity said it. He worked in some background. He looked around the … [Read more…]

Posted in: speculations Tagged: Facebook, journalism, news

Dispatch from an advertising future #70

July 30, 2020 by What if..?

https://www.theguardian.com/technology/2020/jul/29/tech-hearings-facebook-mark-zuckerberg-amazon-jeff-bezos-apple-tim-cook-google-sundar-pichai-congress The politicians sat in rows remembering the physical etiquette of the committee, after years of virtual meetings. The “techwraiths” lined up with their DeepMinds. @AOC, a veteran of “looking them in the eyes” had demanded they appear in-person but she couldn’t stop them bringing “advisors”. The agenda progressed as normal: opening moves, middlegame gambits, … [Read more…]

Posted in: speculations Tagged: Amazon, artificial intelligence, Facebook, Google, government

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