The Speculation Studio

music

Spotify is testing exclusive playlists for NFT owners

February 24, 2023 by What if..?

https://www.engadget.com/spotify-nft-playlist-test-203825293.html I remember the day she gave it to me. We’d not been together long. You know that stage where you feel you really know someone and want to give them a gift that’s personal, that’s about the relationship. Music. It has to be music. The Old Ones used tapes. Mine isn’t analog, just a … [Read more…]

Posted in: speculations Tagged: family, music, NFTs

Google AI generates musical backing tracks to accompany singers

February 3, 2023 by What if..?

https://www.newscientist.com/article/2357123-google-ai-generates-musical-backing-tracks-to-accompany-singers/ I don’t care whether it’s perfect. It isn’t right! Look, I’m not an expert in music but I do know what I want to say and, just as importantly what I want them to hear. I get what you’re saying about “narrative arc” and “two five one progressions”. I understand the idea of harmonic … [Read more…]

Posted in: speculations Tagged: artificial intelligence, creativity, music, presentations

Dispatch from an advertising future #236

May 12, 2022 by What if..?

Farewell to the iPod It was while we were clearing the house. We’d gone past the numb stage and were now able to remember, sometimes with a smile. That jacket. We both had stories. The holiday when we were ten. Then we found it. Still beautiful even more so because of the small dent. I … [Read more…]

Posted in: speculations Tagged: family, music

Dispatch from an advertising future #234

May 5, 2022 by What if..?

SoundCloud buys AI that claims to predict hit songs https://www.theverge.com/2022/5/4/23056806/soundcloud-acquisition-musiio-artificial-intelligence-ai-hits The Manager is great. We just make the music and The Manager does everything else, books the best gigs, the cheapest Airbnb, books the vans. The dull stuff. We just play. Even better, The Manager is amazing at getting us noticed. Every gig, every stream, … [Read more…]

Posted in: speculations Tagged: artificial intelligence, music

Dispatch from an advertising future #216

April 1, 2022 by What if..?

Musicians turn to NFTs in hunt for fresh profits https://www.ft.com/content/de3de04f-2675-4d17-bcc9-20bec74bf567 He asked for it back. I mean, seriously, he wants it back! What the…? I mean, a mix tape is a sacred thing. Personal. Intimate. I remember when he gave it to me and I played it for the first time. The tracks were… perfect, … [Read more…]

Posted in: speculations Tagged: music, NFTs

Dispatch from an advertising future #195

September 27, 2021 by What if..?

https://adage.com/article/digital-marketing-ad-tech-news/roblox-adds-listening-parties-musicians/2368076 Roblox adds listening parties, extending the reach musicians can have on its platform It’s around here somewhere. It’s gotta be. I know it doesn’t look like the sort of place but this is definitely it. This was the address I got. It’s exactly where they’d play. You can keep those big arenas, those soulless … [Read more…]

Posted in: speculations Tagged: events, metaverse, music, virtual reality

Dispatch from an advertising future #91

August 28, 2020 by What if..?

https://techcrunch.com/2020/08/26/spotify-is-developing-a-virtual-events-feature/ https://www.adweek.com/retail/spotify-created-an-ai-powered-avatar-of-the-weeknd-for-a-personalized-listening-experience/ She’d seen them “real live” in The Before and been “at their v-gigs” three times since. Through the right interface they were good. The 4D headset had made her sick but maybe that was the dancing. A good screen and binaurals worked. And she liked the YouHad2BThere (™) they used to stop people … [Read more…]

Posted in: speculations Tagged: artificial intelligence, events, experiential, music
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