The Speculation Studio

personlisation

Dispatch from an advertising future #159

April 9, 2021 by What if..?

https://interestingengineering.com/infrared-radiation-from-our-hands-could-be-the-future-of-encryption?utm_source=tldrnewsletter She looked at her hand, at the shelf. She remembered The During, when she’d feared to touch things, obsessively reaching for the hand sanitiser in her bag. It had been normal not to touch, to not run her fingers along the shelf as she chose, through the rack as she browsed as she’d done … [Read more…]

Posted in: speculations Tagged: encryption, personlisation, retail

Dispatch from an advertising future #147

November 18, 2020 by What if..?

https://voicebot.ai/2020/11/17/bbc-releases-synthetic-voice-newsreader-for-online-articles/ Ever since the election it has become more and more difficult to “fan the flames”. The platforms are running scared and getting better at catching so-called “inflammatory” posts. They still only put warning stickers on them but getting something going and getting people going is becoming harder. At least as far as content is … [Read more…]

Posted in: speculations Tagged: personlisation, politics, voice

Dispatch from an advertising future #144

November 13, 2020 by What if..?

https://www.thedrum.com/news/2020/11/13/john-lewis-very-different-2020-christmas-ad-we-nearly-didnt-produce-ad-year He was old. He felt old. They looked at him and saw “old”. They humoured him when he talked about Christmas past, appointment TV, tentpole campaigns, iconic ads. He tried to explain the idea of something that everyone watched and talked about. He tried to paint a picture of millions seeing and talking about … [Read more…]

Posted in: speculations Tagged: artificial intelligence, creativity, machine learning, personlisation, programmatic

Copyright © 2025 The Speculation Studio.

Mobile WordPress Theme by themehall.com

Add The Speculation Studio to your Homescreen!

Add