programmatic

Product placements can drive searches and purchases, research finds

https://www.marketingbrew.com/stories/2023/08/17/product-placements-can-drive-searches-and-purchases-research-finds It was like being a kid. Sometimes he giggled. Magic. Thinking something and watching it appear. Sometimes he watched programmes he wasn’t even interested in, just to play. Today, some teen romcom. He settled in to baseline the data and as the gang met at the coffee bar he began to visualise – not … [Read more…]

Emmi Caffé Latte takes Love Island activity to ‘next level’

https://the-media-leader.com/emmi-caffe-latte-takes-love-island-activity-to-next-level/ The room was plain. Blank. A minimalist artwork, somewhere between John Lennon’s Imagine video and a dystopian hospital: antiseptic, bright and oh so clean. He looked equally clean. His team had decided that cut of the T-shirt and jeans and the right sort of shoes – all a blank shade now all packed into … [Read more…]

Dispatch from an advertising future #144

https://www.thedrum.com/news/2020/11/13/john-lewis-very-different-2020-christmas-ad-we-nearly-didnt-produce-ad-year He was old. He felt old. They looked at him and saw “old”. They humoured him when he talked about Christmas past, appointment TV, tentpole campaigns, iconic ads. He tried to explain the idea of something that everyone watched and talked about. He tried to paint a picture of millions seeing and talking about … [Read more…]

Dispatches from an advertising future #109

https://arstechnica.com/information-technology/2020/09/traders-set-to-don-virtual-reality-headsets-in-their-home-offices/ He’d always been slightly envious of them, their corner of the office. It was just more… fun. They had paper, lots of it. Doodles and post-it notes with half-written jokes or quotes. Their screens always looked better too, their software exciting. And then there were the gadgets and games. They justified playing as work … [Read more…]